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And the colour of the year is...!

Paige WIllow

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Every year, the creative people at Pantone gets to elect the colour that they think will reflect the year to come and this year’s chosen colour is PANTONE 18-3838 aka Ultra Violet. According to Laurie Pressman, Vice President of the Pantone Color Institute, “The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.”

As designers and creative people we want to create beautiful designs but also reflect and deliver a message to empower and inspire people. One factor that determines the mood and the direction of a design is COLOUR. No matter how simple or complex a design or illustration can be, a lot of thought goes behind it to deliver a specific message. Through colours we can evoke feelings of happiness, love, joy and so much more. The combination of imagery and colours help us shape our message and give meaning to our creative minds. That’s why Pantone chooses a colour every year that will reflect and hopefully inspire people all over the world. According to Pantone Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.

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So this year you might see a lot of violet inspired designs out there and now you know why. What do you think about this year’s choice? What’s your favourite colour and do they mean something to you?

Xoxo, K

> To find out more about Pantone’s colour of the year visit:
https://www.pantone.com/color-of-the-year-2018