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Cards, prints and wrapping paper.

Cartes de souhait, images et papier d'emballage.

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Paige Willow


I've been battling in my mind what kind of things I should write on my first post and I was overthinking it too much (yes, I overthink things a lot, but who doesn't, right?!). So I decided to just introduce a bit about myself so you can get to know me a little better.

First things first, Hello! It's really nice to meet you. And thanks for stopping by. My name is Ketlin Martins and I'm a graphic designer who was born in Brazil but moved to Canada 10 years ago in pursuit of the dream to live abroad and make it on my own. I always loved to draw so I thought that architecture would be something that would push me and my creativity to do incredible things. Well, I was wrong (shhh.. let's just keep that between us). After a year and a half into my architecture's degree I realized that it was not for me so I decided to change major's and change countries, cuz why not?!. I moved to Canada and here I found a new passion: graphic design. So, I graduated with a Bachelor's degree in Graphic Design and I worked as a freelancer (for quite some time) and for a communication's agency for the last 2 years. One thing about graphic design is that I needed to follow what my clients wanted (cuz at the end of the day we need to make them happy) and not what I thought it was good. I started to struggle a bit about that because I felt that I was losing my voice and I needed to get that back. I always loved creating illustrations but I never really had the time to focus on that working full-time. At some point I had the idea of starting a stationery business but I didn't have the time and I let the fear of running my own business with no business background take over. But that soon changed...


One day, I came into the office to find out it was my last day (dun dun duuuun). It was time for me to leave and I saw that as an opportunity to dip my toes into my crazy idea of opening my own stationery business. So, here I am! Even though it was scary at first (and it still is, believe me) I asked myself the same question I asked when I decided to move to Canada without any family and friends; I asked myself "why not?!".

Moving to a different country without knowing much about it was scary but I knew if I didn't try I would regret it for the rest of my life. That same thought occurred to me when I thought about opening my own business. If I don't give this a try I will always wonder "what if".. I'm a huge believer that you should at least try something before saying "I can't do it" (except for jumping from planes and buildings, sorry, not my thing). What if you CAN actually do it? What if you can make it on your own and make your dreams come true? With that in mind I created Paige & Willow. A stationery brand that carries greeting cards and art prints all designed and produced by me.

I know I still have a long way to go and lots to learn but hey, I'm trying and so far it's been fun. Do you have any dreams or wishes that you would like to pursue but you don't know how? Or are you too scared to try it? Believe me, you are not alone on this. Most of us feel that way but just consider asking yourself, "why not"?. We can learn a lot about ourselves when we get out of our comfort zone and try something different. That helps us see our potential and grow as people. I hope you find my story inspirational and that you can go after your dreams. Come back soon! :)

Xoxo, K